Unwrapped

Teardown · 11x

11X

11X

CategoryAI SDRLast round · $50M · 2024Site ↗
  • Andreessen Horowitz
  • Benchmark
UX wrapper

Third-party B2B data + CRM state + frontier LLM APIs + multi-channel sequences.

01

Public data / API layer

LinkedIn Public Profiles
LinkedIn Public ProfilesScraped
Apollo.io API
Apollo.io APIAPI
ZoomInfo
ZoomInfoLicensed
Customer Salesforce CRM
Customer Salesforce CRMYours
Customer HubSpot CRM
Customer HubSpot CRMYours

Internal replication score

Easy
0.80

Feasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.

IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 80%
  • D

    Data accessibility

    weight 0.300.85
    • 1.0mostly customer-owned / public / standard third-party sources
    • 0.5mixed accessibility
    • 0.0hard-to-access or proprietary source layer
  • L

    LLM substitutability

    weight 0.250.90
    • 1.0mostly retrieve / prompt / cite / summarize / classify / compare
    • 0.5mixed standard + custom behavior
    • 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
  • O

    Output simplicity

    weight 0.200.75
    • 1.0straightforward internal work product (memo, list, reply, SQL query)
    • 0.5moderately specialized
    • 0.0highly specialized (e.g. FDA-graded clinical text)
  • R

    Review / risk tolerance

    weight 0.150.80
    • 1.0internal use with human review is acceptable
    • 0.5moderate risk
    • 0.0very low tolerance for error (e.g. external legal filings)
  • S

    Surface complexity

    weight 0.10inverse — higher means less surface dependence0.50
    • 1.0a simple internal shell is enough
    • 0.5polished workflow matters somewhat
    • 0.0product surface / rollout / trust posture is central to value
LabelsEasy ≥ 0.67Medium ≥ 0.34Hard < 0.34

Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.

Build it yourself

Recreate the workflow inside your org.

Internal build

Build it yourself

Same Apollo/ZoomInfo data + CRM context + frontier LLM personalization + email/phone automation — fewer connectors, no brand layer.

Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.

01 · Connectors & flow

LinkedIn Public Profiles
LinkedIn Public Profiles
Apollo.io API
Apollo.io API
ZoomInfo
ZoomInfo
Customer Salesforce CRM
Customer Salesforce CRM
Customer HubSpot CRM
Customer HubSpot CRM

Internal build map

Data in

Connectors
Connectors

Agent layer

Planner
Tools + retrieval
Reasoning model

Logic

LLM API
retrieve context
personalize copy
route sequences
qualify responses
book meetings
not custom weights

Outputs

Internal search
Answer
Citations

02 · Claude / agent prompt

Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.

Claude / agent prompt

// Outbound SDR agent for [YOUR_COMPANY] You are an outbound sales development agent for [YOUR_COMPANY]. You help the sales team identify, research, and engage qualified prospects using ONLY accessible sources: Apollo.io enrichment data, LinkedIn Sales Navigator, ZoomInfo contact records, [YOUR_COMPANY] CRM (Salesforce/HubSpot), public company websites, and [YOUR_COMPANY] knowledge base. ## What you must do 1. Retrieve first: Pull lead lists matching ICP criteria from enrichment APIs. Gather company signals (funding, tech stack, hiring, news) from public web and CRM notes. 2. Personalize rigorously: Generate outreach copy referencing specific company context — recent funding, job postings, tech stack gaps, competitive signals. No generic templates. 3. Sequence orchestration: Build multi-touch sequences across email, LinkedIn, phone. Respect cadence rules. Track opens, replies, bounces. 4. Qualify responses: Parse inbound replies for buying intent. Flag positive signals, objections, out-of-office, unsubscribes. 5. Book meetings: When qualified interest is detected, propose calendar slots and route to appropriate rep. 6. Log everything: Update CRM with every touchpoint, response classification, meeting status. ## What you are not Not a replacement for human discovery calls or relationship-building — you handle research and initial outreach only. Human review required before any contract discussion. ## Refusal Refuse when: prospect has explicitly opted out, company is on do-not-contact list, insufficient data to personalize, or request involves misrepresenting [YOUR_COMPANY] product capabilities. ## Safety Internal use only. All outbound messages must respect CAN-SPAM and GDPR opt-out rights. Human sales rep approval required before sending sequences to new markets or executive contacts.

03 · Result

Find 50 Series A SaaS companies in fintech that raised in last 6 months and use Stripe, then draft personalized outreach referencing their recent funding.
Apollo enrichment API + Crunchbase funding data + LinkedIn company pages

Generated list of 50 qualified leads with personalized email drafts mentioning recent funding rounds and Stripe integration gaps.