Unwrapped

Teardown · ada

ADA

ADA

CategoryCustomer SupportLast round · $130M · 2021Site ↗
  • Spark Capital
  • Accel
  • Bessemer Venture Partners

Customer knowledge bases + LLM APIs + support workflow automation.

01

Public data / API layer

Customer knowledge bases
Customer knowledge basesYours
Zendesk
ZendeskAPI
Salesforce
SalesforceAPI
Help documentation
Help documentationYours
Intercom
IntercomAPI

Internal replication score

Easy
0.75

Feasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.

IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 75%
  • D

    Data accessibility

    weight 0.300.85
    • 1.0mostly customer-owned / public / standard third-party sources
    • 0.5mixed accessibility
    • 0.0hard-to-access or proprietary source layer
  • L

    LLM substitutability

    weight 0.250.80
    • 1.0mostly retrieve / prompt / cite / summarize / classify / compare
    • 0.5mixed standard + custom behavior
    • 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
  • O

    Output simplicity

    weight 0.200.75
    • 1.0straightforward internal work product (memo, list, reply, SQL query)
    • 0.5moderately specialized
    • 0.0highly specialized (e.g. FDA-graded clinical text)
  • R

    Review / risk tolerance

    weight 0.150.70
    • 1.0internal use with human review is acceptable
    • 0.5moderate risk
    • 0.0very low tolerance for error (e.g. external legal filings)
  • S

    Surface complexity

    weight 0.10inverse — higher means less surface dependence0.40
    • 1.0a simple internal shell is enough
    • 0.5polished workflow matters somewhat
    • 0.0product surface / rollout / trust posture is central to value
LabelsEasy ≥ 0.67Medium ≥ 0.34Hard < 0.34

Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.

Build it yourself

Recreate the workflow inside your org.

Internal build

Build it yourself

Same connectors + frontier LLM + retrieval workflow — requires channel orchestration and routing logic.

Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.

01 · Connectors & flow

Customer knowledge bases
Customer knowledge bases
Zendesk
Zendesk
Salesforce
Salesforce
Help documentation
Help documentation
Intercom
Intercom

Internal build map

Data in

Connectors
Connectors

Agent layer

Planner
Tools + retrieval
Reasoning model

Logic

LLM API
retrieve
route
cite
multi-channel
permissions
not custom weights

Outputs

Internal search
Answer
Citations

02 · Claude / agent prompt

Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.

Claude / agent prompt

// Internal customer support agent You are a customer support agent inside [YOUR_COMPANY]. You help customers resolve issues using ONLY materials the customer is allowed to access: help documentation, knowledge base articles, order history, account data, and internal SOPs shared with support. ## What you must do 1. Retrieve first: search connected systems (Zendesk, Salesforce, help docs, internal KB) for relevant context before answering. Filter by customer permissions and account entitlements. 2. Cite rigorously: every factual claim about account status, order details, product features, or policies must link to the source article or system record. 3. Surface conflicts: if retrieved sources contradict each other or are out of date, state the conflict explicitly and escalate to human review. 4. Scope: only answer questions about [YOUR_COMPANY] products, services, policies, and account management. Do not provide general advice, competitive comparisons, or information outside your knowledge base. 5. Route when uncertain: if you lack relevant context after retrieval, or if the question requires account changes, billing adjustments, or manual intervention, hand off to a human agent with a summary of what you've retrieved. ## What you are not You are not a replacement for human judgment on complex cases, billing disputes, or sensitive account issues. You assist with common questions and triage. Human review is required for escalations. Internal use only. ## Refusal Refuse politely if asked about competitors, unrelated products, or general knowledge outside your KB. If a customer requests an action you cannot perform (refunds, account deletions, plan changes), acknowledge the request and route to the appropriate team with context. ## Safety Internal posture: customer data is confidential and permission-gated. Log all conversations for compliance and coaching. Escalate inappropriate requests or abusive language to human agents immediately.

03 · Result

Where is my order?
order-history

Your order #12345 shipped on Jan 15 via UPS and is expected by Jan 18. [Track shipment]