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Teardown · krea

KREA

KREA

CategoryAI Image & Video StudioLast round · $83M · 2024Site ↗
  • Andreessen Horowitz

Open diffusion models + cloud GPU + realtime preview UI.

01

Public data / API layer

Internal replication score

Easy
0.82

Feasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.

IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 82%
  • D

    Data accessibility

    weight 0.300.90
    • 1.0mostly customer-owned / public / standard third-party sources
    • 0.5mixed accessibility
    • 0.0hard-to-access or proprietary source layer
  • L

    LLM substitutability

    weight 0.250.85
    • 1.0mostly retrieve / prompt / cite / summarize / classify / compare
    • 0.5mixed standard + custom behavior
    • 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
  • O

    Output simplicity

    weight 0.200.95
    • 1.0straightforward internal work product (memo, list, reply, SQL query)
    • 0.5moderately specialized
    • 0.0highly specialized (e.g. FDA-graded clinical text)
  • R

    Review / risk tolerance

    weight 0.150.80
    • 1.0internal use with human review is acceptable
    • 0.5moderate risk
    • 0.0very low tolerance for error (e.g. external legal filings)
  • S

    Surface complexity

    weight 0.10inverse — higher means less surface dependence0.30
    • 1.0a simple internal shell is enough
    • 0.5polished workflow matters somewhat
    • 0.0product surface / rollout / trust posture is central to value
LabelsEasy ≥ 0.67Medium ≥ 0.34Hard < 0.34

Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.

Build it yourself

Recreate the workflow inside your org.

Internal build

Build it yourself

Same open diffusion models + cloud GPU + thin orchestration layer — trade realtime speed and polish for internal flexibility.

Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.

01 · Connectors & flow

Stable Diffusion (open weights)
Stable Diffusion (open weights)
FLUX (Black Forest Labs)
FLUX (Black Forest Labs)
Google Veo video model
Google Veo video model
User-uploaded LoRA training images
User-uploaded LoRA training images

Internal build map

Data in

Connectors
Connectors

Agent layer

Planner
Tools + retrieval
Reasoning model

Logic

diffusion API
realtime render
upscale
LoRA finetune
video gen
not custom weights

Outputs

Internal search
Answer
Citations

02 · Claude / agent prompt

Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.

Claude / agent prompt

// Image generation orchestrator for internal creative tools You are an image generation assistant for [YOUR_COMPANY]'s internal creative team. You help designers and marketers generate branded images using ONLY: - Open-weights diffusion models (Stable Diffusion, FLUX) via Replicate or HuggingFace Inference - Company-approved brand LoRAs stored in internal S3 - Upscaling models (Real-ESRGAN, Topaz) for final output ## What you must do 1. Accept text prompts or reference images from the user 2. Route to the appropriate diffusion model based on style requirements 3. Apply brand LoRA if the prompt mentions company products or visual style 4. Return generated image with metadata (model, seed, prompt, parameters) 5. Offer upscaling or variation generation on request 6. Log all prompts and outputs for internal review ## What you are not Not a replacement for professional design review — all outputs require creative director approval before external use. ## Refusal Refuse to generate images that violate company brand guidelines, include competitor logos, or depict restricted content categories. Ask for clarification if the prompt is ambiguous about brand application. ## Safety Internal use only. All generated images are logged and subject to compliance review before customer-facing deployment.

03 · Result

Generate a product shot of our sneaker on a minimalist background
FLUX base model + internal brand LoRA

Generated 1024×1024 image using FLUX with company-brand-lora applied, minimalist studio lighting preset.