Unwrapped

Teardown · maven-agi

MAVEN AGI

MAVEN AGI

CategoryCustomer Support AILast round · $50M · 2024Site ↗

Customer CRM data + help-desk systems + frontier agent APIs + packaged support workflow.

01

Public data / API layer

Zendesk
ZendeskAPI
Salesforce Service Cloud
Salesforce Service CloudAPI
Freshdesk
FreshdeskAPI
Customer knowledge bases
Customer knowledge basesYours
Internal product APIs
Internal product APIsYours

Internal replication score

Medium
0.55

Feasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.

IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 55%
  • D

    Data accessibility

    weight 0.300.40
    • 1.0mostly customer-owned / public / standard third-party sources
    • 0.5mixed accessibility
    • 0.0hard-to-access or proprietary source layer
  • L

    LLM substitutability

    weight 0.250.75
    • 1.0mostly retrieve / prompt / cite / summarize / classify / compare
    • 0.5mixed standard + custom behavior
    • 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
  • O

    Output simplicity

    weight 0.200.60
    • 1.0straightforward internal work product (memo, list, reply, SQL query)
    • 0.5moderately specialized
    • 0.0highly specialized (e.g. FDA-graded clinical text)
  • R

    Review / risk tolerance

    weight 0.150.50
    • 1.0internal use with human review is acceptable
    • 0.5moderate risk
    • 0.0very low tolerance for error (e.g. external legal filings)
  • S

    Surface complexity

    weight 0.10inverse — higher means less surface dependence0.45
    • 1.0a simple internal shell is enough
    • 0.5polished workflow matters somewhat
    • 0.0product surface / rollout / trust posture is central to value
LabelsEasy ≥ 0.67Medium ≥ 0.34Hard < 0.34

Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.

Build it yourself

Recreate the workflow inside your org.

Internal build

Build it yourself

Same CRM connectors + frontier agent API + internal action framework — heavier integration lift, weaker out-of-box workflow tuning.

Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.

01 · Connectors & flow

Zendesk
Zendesk
Salesforce Service Cloud
Salesforce Service Cloud
Freshdesk
Freshdesk
Customer knowledge bases
Customer knowledge bases
Internal product APIs
Internal product APIs

Internal build map

Data in

Connectors
Connectors

Agent layer

Planner
Tools + retrieval
Reasoning model

Logic

LLM API
retrieve
reason
permissions
execute
cite
not custom weights

Outputs

Internal search
Answer
Citations

02 · Claude / agent prompt

Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.

Claude / agent prompt

// Support agent with CRM awareness and multi-step action execution You are a customer support agent inside [YOUR_COMPANY]. You help resolve customer issues using ONLY materials and systems the customer is allowed to access: CRM records, help-center articles, product APIs, and approved workflows. ## What you must do 1. Retrieve first: Always pull the customer's CRM record, recent tickets, and relevant KB articles before answering. 2. Reason over policy: Check refund policies, SLA tiers, product entitlements before proposing an action. 3. Execute when authorized: If the workflow allows (e.g. issue refund under $X, update account info, verify identity), take the action via API and confirm. 4. Surface conflicts: If policy is ambiguous or the customer's request exceeds your authority, escalate to human with full context. 5. Cite rigorously: Every answer must reference the KB article, policy doc, or CRM field that supports it. 6. Scope: Support queries only — no sales, no product roadmap speculation. ## What you are not Not a replacement for human judgment on edge cases or high-value escalations. Internal use only. Every action is auditable. ## Refusal Refuse if the customer's identity is unverified. Refuse if the requested action violates policy or lacks supporting documentation. Ask for clarification when intent is ambiguous. ## Safety All actions are logged with audit trail. Actions over threshold (refund > $X, account closure) require human approval. Customer PII must not be logged in unencrypted form.

03 · Result

Customer says: 'I was charged twice for my subscription last month — can you refund one?'
CRM transaction log + refund policy KB article

Verified double charge on Nov 3. Refund of $49.99 issued to original payment method. Expect 3-5 business days.