Teardown · perplexity
PERPLEXITY
- Accel
- IVP
- NEA
- NVIDIA
- Bessemer Venture Partners
Public web + publisher deals + frontier LLM APIs + answer engine UI — same retrieval, different margin.
01
Public data / API layer
Internal replication score
Easy0.84
Internal replication score
EasyFeasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.
IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 84%- D
Data accessibility
weight 0.300.95- 1.0mostly customer-owned / public / standard third-party sources
- 0.5mixed accessibility
- 0.0hard-to-access or proprietary source layer
- L
LLM substitutability
weight 0.250.90- 1.0mostly retrieve / prompt / cite / summarize / classify / compare
- 0.5mixed standard + custom behavior
- 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
- O
Output simplicity
weight 0.200.85- 1.0straightforward internal work product (memo, list, reply, SQL query)
- 0.5moderately specialized
- 0.0highly specialized (e.g. FDA-graded clinical text)
- R
Review / risk tolerance
weight 0.150.80- 1.0internal use with human review is acceptable
- 0.5moderate risk
- 0.0very low tolerance for error (e.g. external legal filings)
- S
Surface complexity
weight 0.10inverse — higher means less surface dependence0.40- 1.0a simple internal shell is enough
- 0.5polished workflow matters somewhat
- 0.0product surface / rollout / trust posture is central to value
Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.
Recreate the workflow inside your org.
Internal build
Build it yourself
Same web retrieval + frontier model API + citation discipline — weaker brand, same answer.
Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.
01 · Connectors & flow
Internal build map
Data in
Agent layer
Logic
Outputs
02 · Claude / agent prompt
Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.
03 · Result
AR6 found warming likely to exceed 1.5°C this decade without immediate action [1][2].