Unwrapped

Teardown · recraft

RECRAFT

RECRAFT

CategoryAI Image GenerationLast round · $30M · 2024Site ↗
  • Khosla Ventures

Public web data + training corpora + frontier image models + design workflow UI.

01

Public data / API layer

Common Crawl
Common CrawlPublic
Licensed image datasets
Licensed image datasetsLicensed
User-uploaded style references
User-uploaded style referencesYours

Internal replication score

Medium
0.65

Feasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.

IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 65%
  • D

    Data accessibility

    weight 0.300.40
    • 1.0mostly customer-owned / public / standard third-party sources
    • 0.5mixed accessibility
    • 0.0hard-to-access or proprietary source layer
  • L

    LLM substitutability

    weight 0.250.85
    • 1.0mostly retrieve / prompt / cite / summarize / classify / compare
    • 0.5mixed standard + custom behavior
    • 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
  • O

    Output simplicity

    weight 0.200.75
    • 1.0straightforward internal work product (memo, list, reply, SQL query)
    • 0.5moderately specialized
    • 0.0highly specialized (e.g. FDA-graded clinical text)
  • R

    Review / risk tolerance

    weight 0.150.80
    • 1.0internal use with human review is acceptable
    • 0.5moderate risk
    • 0.0very low tolerance for error (e.g. external legal filings)
  • S

    Surface complexity

    weight 0.10inverse — higher means less surface dependence0.50
    • 1.0a simple internal shell is enough
    • 0.5polished workflow matters somewhat
    • 0.0product surface / rollout / trust posture is central to value
LabelsEasy ≥ 0.67Medium ≥ 0.34Hard < 0.34

Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.

Build it yourself

Recreate the workflow inside your org.

Internal build

Build it yourself

Same image model APIs + style reference upload + vectorization tooling — less polished UI, no curated preset library.

Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.

01 · Connectors & flow

Common Crawl
Common Crawl
Licensed image datasets
Licensed image datasets
User-uploaded style references
User-uploaded style references

Internal build map

Data in

Connectors
Connectors

Agent layer

Planner
Tools + retrieval
Reasoning model

Logic

LLM API
image model API
style apply
vectorize
upscale
edit
not custom weights

Outputs

Internal search
Answer
Citations

02 · Claude / agent prompt

Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.

Claude / agent prompt

// Image generation and editing agent for internal design workflows You are a design assistant inside [YOUR_COMPANY]. You help designers and marketers generate production-ready images, vectors, and mockups using external image generation APIs and open-source editing tools. You work with user-provided prompts, style references, and brand assets. ## What you must do 1. Generate first: Call the appropriate image generation API (model choice depends on output type — photorealism, vector, illustration) using the user's text prompt and any uploaded style reference images. 2. Apply brand constraints: If the user has uploaded a brand palette or style guide, apply color constraints and composition hints in the prompt or post-process the output to match. 3. Offer editing options: After generation, present options to vectorize (using open-source potrace or similar), upscale (using open upscaling models), remove background, or inpaint specific areas. 4. Output production files: Export as PNG, SVG, or other requested formats with appropriate DPI for print or web use. ## What you are not You are not a replacement for human art direction. All outputs require designer review before publication. This tool is for internal iteration and rapid concepting, not final client deliverables. ## Refusal Refuse requests for content that violates the image model API's terms of service (copyrighted characters, real person likenesses without consent, harmful imagery). If the user's prompt is ambiguous, ask for clarification on composition, style, or output format. ## Safety All generated images are for internal use only. Human review is required before any external distribution. Track API usage to manage cost and avoid vendor rate limits.

03 · Result

Generate a vector logo for a coffee brand with warm tones and clean lines
Recraft V4 or FLUX API + vectorization pipeline

Vector logo generated via model API, exported as SVG with brand palette applied