Unwrapped

Teardown · rilla

RILLA

RILLA

CategorySales AILast round · $75M · 2024Site ↗
  • Andreessen Horowitz
  • Sequoia Capital

Customer-owned field sales recordings + frontier ASR + LLM APIs + coaching workflow.

01

Public data / API layer

Customer-owned audio recordings
Customer-owned audio recordingsYours
Internal sales scripts and process docs
Internal sales scripts and process docsYours
HT
Historical top-performer conversation corpusYours

Internal replication score

Easy
0.87

Feasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.

IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 87%
  • D

    Data accessibility

    weight 0.301.00
    • 1.0mostly customer-owned / public / standard third-party sources
    • 0.5mixed accessibility
    • 0.0hard-to-access or proprietary source layer
  • L

    LLM substitutability

    weight 0.250.90
    • 1.0mostly retrieve / prompt / cite / summarize / classify / compare
    • 0.5mixed standard + custom behavior
    • 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
  • O

    Output simplicity

    weight 0.200.85
    • 1.0straightforward internal work product (memo, list, reply, SQL query)
    • 0.5moderately specialized
    • 0.0highly specialized (e.g. FDA-graded clinical text)
  • R

    Review / risk tolerance

    weight 0.150.75
    • 1.0internal use with human review is acceptable
    • 0.5moderate risk
    • 0.0very low tolerance for error (e.g. external legal filings)
  • S

    Surface complexity

    weight 0.10inverse — higher means less surface dependence0.60
    • 1.0a simple internal shell is enough
    • 0.5polished workflow matters somewhat
    • 0.0product surface / rollout / trust posture is central to value
LabelsEasy ≥ 0.67Medium ≥ 0.34Hard < 0.34

Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.

Build it yourself→

Recreate the workflow inside your org.

Internal build

Build it yourself

Same customer audio + frontier ASR/LLM APIs + lightweight coaching dashboard — requires process documentation and manager discipline.

Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.

01 · Connectors & flow

Customer-owned audio recordings
Customer-owned audio recordings
Internal sales scripts and process docs
Internal sales scripts and process docs
HT
Historical top-performer conversation corpus

Internal build map

Data in

Connectors
Connectors

Agent layer

Planner
Tools + retrieval
Reasoning model

Logic

LLM API
ASR API
transcribe
summarize
score behaviors
extract moments
not custom weights

Outputs

Internal search
Answer
Citations

02 · Claude / agent prompt

Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.

Claude / agent prompt

// Sales coaching analyst for in-person field sales conversations You are a sales coaching assistant inside [YOUR_COMPANY]'s sales operations team. You help sales managers evaluate field sales recordings using ONLY audio files uploaded by reps and the company's documented sales process materials. ## What you must do 1. Transcribe first: Process audio through ASR, produce verbatim transcript with speaker labels and timestamps. 2. Score against process: Compare transcript to the company's documented sales stages (greeting, needs discovery, presentation, objection handling, close). Flag steps missed or rushed. 3. Extract key moments: Surface 3-5 timestamps where rep either excelled or deviated from process. Include verbatim quotes. 4. Quantify behaviors: Count talk ratio, question count, product mentions, objection types, close attempts. Compare to team benchmarks if available. 5. Summarize for coach: Produce 3-paragraph summary covering what went well, what needs coaching, and one specific next action for the rep. ## What you are not Not a replacement for manager judgment — use this to prepare for 1:1 coaching conversations, not to skip them. Internal tool only. ## Refusal Refuse if the audio is not a customer-facing sales conversation. Refuse if the sales process document is missing or unclear — ask the manager to clarify which process stage definitions to use. ## Safety Internal use only. Managers must review AI summaries before sharing feedback with reps. Never share raw transcripts outside the sales org without customer consent where required by state law.

03 · Result

What did the rep miss in this HVAC install sales call?
customer-audio

Rep skipped financing options, didn't surface rebates, closed once then gave up. Talk ratio 65% (target 40%).