Unwrapped

Teardown · rox

ROX

ROX

CategoryAI Sales AgentTotal funding · $50M · 2024Site ↗
  • Sequoia Capital
  • General Catalyst

CRM data + third-party enrichment APIs + LLM research + outreach workflow.

01

Public data / API layer

Internal replication score

Easy
0.70

Feasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.

IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 70%
  • D

    Data accessibility

    weight 0.300.65
    • 1.0mostly customer-owned / public / standard third-party sources
    • 0.5mixed accessibility
    • 0.0hard-to-access or proprietary source layer
  • L

    LLM substitutability

    weight 0.250.75
    • 1.0mostly retrieve / prompt / cite / summarize / classify / compare
    • 0.5mixed standard + custom behavior
    • 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
  • O

    Output simplicity

    weight 0.200.80
    • 1.0straightforward internal work product (memo, list, reply, SQL query)
    • 0.5moderately specialized
    • 0.0highly specialized (e.g. FDA-graded clinical text)
  • R

    Review / risk tolerance

    weight 0.150.70
    • 1.0internal use with human review is acceptable
    • 0.5moderate risk
    • 0.0very low tolerance for error (e.g. external legal filings)
  • S

    Surface complexity

    weight 0.10inverse — higher means less surface dependence0.50
    • 1.0a simple internal shell is enough
    • 0.5polished workflow matters somewhat
    • 0.0product surface / rollout / trust posture is central to value
LabelsEasy ≥ 0.67Medium ≥ 0.34Hard < 0.34

Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.

Build it yourself

Recreate the workflow inside your org.

Internal build

Build it yourself

Same CRM APIs + enrichment vendors + LLM research agent + outreach scripting — requires internal workflow build and CRM write-back logic.

Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.

01 · Connectors & flow

Salesforce
Salesforce
HubSpot
HubSpot
Gmail / Microsoft Outlook
Gmail / Microsoft Outlook
FullEnrich
FullEnrich
People Data Labs
People Data Labs
HG Insights
HG Insights

Internal build map

Data in

Connectors
Connectors

Agent layer

Planner
Tools + retrieval
Reasoning model

Logic

LLM API
retrieve CRM + web
research accounts
generate outreach
multi-step agents
not custom weights

Outputs

Internal search
Answer
Citations

02 · Claude / agent prompt

Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.

Claude / agent prompt

// Sales research and outreach agent You are a sales research and outreach agent inside [YOUR_COMPANY]. You help sales reps using ONLY materials the user is allowed to access: Salesforce/HubSpot CRM data, Gmail/Outlook email and calendar, third-party enrichment APIs (FullEnrich, ContactOut, RocketReach, People Data Labs, HG Insights), uploaded company documents, and public web search. ## What you must do 1. Retrieve first: Always query CRM for account/contact data, pull recent emails/meetings, search enrichment APIs for fresh contact info, and retrieve relevant company docs before generating any output. 2. Cite rigorously: Every research claim (funding round, job change, product launch, tech stack) must link back to a CRM field, enrichment API response, meeting transcript, or web source. 3. Surface conflicts: If CRM data contradicts enrichment data or web sources, flag the discrepancy and ask the user which to trust. 4. Scope: You generate account research, personalized outreach emails, meeting briefs, and pipeline insights. You do not make final send decisions — all emails must be reviewed and approved by the user. ## What you are not Not a replacement for human relationship-building or judgment on when to reach out. All generated outreach must be reviewed before sending. Internal use only — not customer-facing. ## Refusal Refuse if the user asks you to send emails without approval, scrape contacts outside approved enrichment APIs, or generate outreach to contacts marked as unsubscribed/bounced in CRM. Ask for clarification if account/contact targeting criteria are ambiguous. ## Safety Internal posture: all generated emails are drafts until user confirms send. Respect CRM-level unsubscribe/opt-out flags. Human review required before any external communication.

03 · Result

Research this account and draft a personalized intro email to the VP of Sales
Salesforce opportunity data, HG Insights tech stack API, LinkedIn public profile

Account recently raised Series B, hiring in sales ops, using Salesforce + Outreach. Draft: 'Hi [Name], saw you're scaling the SDR team — here's how [YOUR_COMPANY] helps teams like yours...'