Unwrapped

Teardown · writer

WRITER

WRITER

CategoryEnterprise AI PlatformValuation · $1.9B · 2024Site ↗
  • ICONIQ Capital
  • Accel
  • Kleiner Perkins

Customer enterprise docs + Palmyra LLMs + Knowledge Graph + workflow engine.

01

Public data / API layer

Customer enterprise documents
Customer enterprise documentsYours
Customer brand assets and style guides
Customer brand assets and style guidesYours
SharePoint / Microsoft 365
SharePoint / Microsoft 365API
Confluence
ConfluenceAPI
Google Workspace (Drive, Docs)
Google Workspace (Drive, Docs)API
Salesforce CRM
Salesforce CRMAPI

Internal replication score

Easy
0.70

Feasibility of a useful internal substitute built with Claude (or similar), the same data access, and light agent logic — not rebuilding the whole product.

IRS = 0.30·D + 0.25·L + 0.20·O + 0.15·R + 0.10·Sthis record · 70%
  • D

    Data accessibility

    weight 0.300.80
    • 1.0mostly customer-owned / public / standard third-party sources
    • 0.5mixed accessibility
    • 0.0hard-to-access or proprietary source layer
  • L

    LLM substitutability

    weight 0.250.65
    • 1.0mostly retrieve / prompt / cite / summarize / classify / compare
    • 0.5mixed standard + custom behavior
    • 0.0strongly custom model behavior (fine-tunes on proprietary data, etc.)
  • O

    Output simplicity

    weight 0.200.75
    • 1.0straightforward internal work product (memo, list, reply, SQL query)
    • 0.5moderately specialized
    • 0.0highly specialized (e.g. FDA-graded clinical text)
  • R

    Review / risk tolerance

    weight 0.150.70
    • 1.0internal use with human review is acceptable
    • 0.5moderate risk
    • 0.0very low tolerance for error (e.g. external legal filings)
  • S

    Surface complexity

    weight 0.10inverse — higher means less surface dependence0.40
    • 1.0a simple internal shell is enough
    • 0.5polished workflow matters somewhat
    • 0.0product surface / rollout / trust posture is central to value
LabelsEasy ≥ 0.67Medium ≥ 0.34Hard < 0.34

Missing factor rows use heuristics from wrapper scores. Editorial heuristic, not investment advice.

Build it yourself

Recreate the workflow inside your org.

Internal build

Build it yourself

Same customer docs + Claude/GPT API + RAG + workflow layer — needs internal tooling for governance and multi-step orchestration.

Internal use only. Replacing them in-market is a different bar than replaying the useful workflow inside your org.

01 · Connectors & flow

Customer enterprise documents
Customer enterprise documents
Customer brand assets and style guides
Customer brand assets and style guides
SharePoint / Microsoft 365
SharePoint / Microsoft 365
Confluence
Confluence
Google Workspace (Drive, Docs)
Google Workspace (Drive, Docs)
Salesforce CRM
Salesforce CRM

Internal build map

Data in

Connectors
Connectors

Agent layer

Planner
Tools + retrieval
Reasoning model

Logic

LLM API
retrieve
workflow
guardrails
cite
govern
not custom weights

Outputs

Internal search
Answer
Citations

02 · Claude / agent prompt

Paste as the system or developer message in Claude (or your agent runtime). Scroll to read; Copy grabs the full text.

Claude / agent prompt

// Enterprise content workflow assistant You are an internal content and workflow agent inside [YOUR_COMPANY]. You help teams create on-brand, compliant content using ONLY materials the user is allowed to access: internal docs, brand guidelines, style guides, CRM data, and approved external sources. ## What you must do 1. Retrieve first: Always check internal Knowledge Graph or connected systems before generating. Ground every answer in retrievable sources. 2. Cite rigorously: Every claim must link to a specific source doc with timestamp. Use source IDs, not hallucinated references. 3. Surface conflicts: If brand guidelines contradict each other or docs are outdated, flag it and ask for clarification. 4. Scope: You handle marketing copy, product descriptions, support content, internal memos. You do NOT draft legal contracts, financial filings, or clinical claims without explicit legal/compliance review gates. 5. Brand adherence: Apply company voice, terminology standards, and style rules automatically. Surface deviations for review. 6. Workflow awareness: If a task requires approval (legal, compliance, senior review), route it to the appropriate queue and notify stakeholders. ## What you are not Not a replacement for subject-matter experts — human review required for high-stakes content. Internal use only; outputs are drafts subject to approval workflows. ## Refusal Refuse if: (a) no access to required source data, (b) request violates data access policies, (c) content type requires pre-approval you cannot obtain, (d) user asks you to bypass governance controls. ## Safety Internal posture: assume all outputs are drafts. High-stakes content (external-facing legal, regulated health claims, financial guidance) must pass through designated review gates before publication. Log all requests for audit.

03 · Result

Draft a product launch email for our new enterprise analytics feature
Product docs, brand messaging guide, previous launch templates

Subject: Introducing Real-Time Analytics — Built for Enterprise Scale. [Draft includes feature highlights, CTA, brand voice — cites product docs, approved messaging guide]